Toronto, ON (July 6, 2013) – Starting this weekend, IndyCar drivers Alex Tagliani and Scott Dixon, will be taking their rivalry beyond the track and go online to see who can raise the most money for causes that they truly care about. It’s the Power of 2 – lndy Edition.
The Canadian, Tagliani, is supporting Anaphylaxis Canada, while Dixon, a New Zealand native, is supporting two groups that focus on young people living with cancer, CanTeen (NZ) and Teens Living with Cancer (US). The Power of 2 (www.power-of-2.org), a fundraising initiative dedicated to unlocking celebrity power for social good, recruited the two drivers to duke it out online, but there’s a catch; the loser has to perform an embarrassing public stunt. Did someone say beaver and sheep costumes?
The Challenge: The Power of 2 allows celebrities to go beyond the usual gala events and use social media to make a meaningful social impact and get their fans involved. In addition, the bet will make things very interesting. Fans can donate to Alex and Scott at www.power-of-2.org as many times as they like until 8pm (ET), Thursday, July 18th to decide the Power of 2 champion.
The Bet: All of the charities will end up winners, but the celebrity loser will have to cash in with a very public dare. Tagliani and Dixon, good friends away from the track, call Indianapolis home. So the loser of this Power of 2 will get into costume and ride around the grounds of the Indiana State Fair on a tricycle! Should Alex lose he’ll be making that journey in a Beaver Costume, representative of Canada, while Scott would don a Sheep Costume, an animal that roams the hills of New Zealand. Needless to say, neither driver wants to finish second.
The Prize: There is also something in it for the fans. A chance to win a signed Tagliani or Dixon racing helmet and phone/Skype call with them! Every time you give or share the campaign of your favorite driver, you will earn an entry into a draw for the helmet and a personal call.
“As someone with a severe food allergy to peanuts and tree nuts, I can tell you that an anaphylactic reaction is far more frightening than driving a racecar at 400 km/h,” said Tagliani. “Helping kids better manage their allergies and live safely is something I am very passionate about. That’s why I am a proud supporter of Anaphylaxis Canada and this Power of 2 challenge. I also can’t wait to see Scott get on the kid’s bike in his sheep costume!”
"I’ve been a strong supporter and spokesperson for both CanTeen and Teens Living with Cancer because I feel this age group often gets overlooked. Often times people immediately think of either helping children or adults, but teenagers are going through a lot to begin with at this stage in their lives. It’s one of the most difficult stages of your life – even without the added difficulties of fighting cancer,” said Dixon. “ It’s cool to be a part of these organizations as you can really make a big impact on young people at this stage in their life. It has been a very rewarding relationship for me over the years, and the Power of 2 promotion will only increase the exposure we are trying to create for them.”
The Power of 2 is win-win-win: The charities get a big check to support their great work, Scott and Alex have fun conversations with their online community, and fans get an opportunity to engage and support their favorite celebrity and important social cause, with a chance to win a great prize. Give and share the campaign at www.power-of-2.org. That’s the Power of 2.
About Power of 2
Power of 2 is a PUBLIC Inc. initiative (www.publicinc.com) aimed at unlocking the power of celebrity for social good. PUBLIC is an agency, consultancy and incubator that believes everyone should profit by doing good. PUBLIC mobilizes people through innovative fundraising, advocacy and volunteer engagement campaigns for worthwhile causes. With the Power of 2, the principle is simple. Two celebrities go head-to-head to see who can raise the most money for the charity that they are passionate about. The request to their fans is to give and get two friends to do the same and see who comes out on top. To up the ante (and the fun) there is a wager on the deal between the two celebrities. This summer, it’s Alex Tagliani vs Scott Dixon, may the best fundraiser win!
About Anaphylaxis Canada
Anaphylaxis Canada is a non-profit charitable organization dedicated to helping those at risk for anaphylaxis and those who care for them. The organization is committed to creating a safer world for people with life-threatening allergies through education, advocacy, and research. For more information, visit www.anaphylaxis.ca.
About Young People Living With Cancer
Funds raised will support young people living with cancer in New Zealand, through CanTeen (www.canteen.org.nz) and in the United States in partnership with Teens Living With Cancer (www.teenslivingwithcancer.org). The mission of both organizations is to support, develop and empower young people living with cancer through an active network and education.